D'Arcy from Winnipeg
Solution Architecture, Business & Entrepreneurship, Microsoft, and Adoption

Envision – Declare – Invoke: My Life As A Case Study

Wednesday, September 24, 2008 11:49 AM


In the first part of my Ignite Your Life series of posts there were a few key ideas that I tried to get across.


Choose your illusion…don’t focus on what you aren’t or who you are now, but focus on what you want to become, where you want to be, what you want to do. Create a detailed vision of the you that you want and set that as your goal.


Once you’ve created your vision, you need to declare yourself as that vision. You need to cement in your psyche that you will be the fulfillment of that vision and that its not just a nice idea but a reality that you own and that you will see through to realization. In our lives, the boat never truly leaves the harbor. We always have ways to abandon plans or cave to our fears and perceived deficiencies. Declaring protects you from that. Declaring forces you to live as if there is no turning back on the vision you’ve set.


And now we come to the invocation phase, where we put to work all the pieces that need to happen to make our vision a reality. Realizing your vision is not easy…its hard work to go from envisioning to declaring yourself to invoking all that needs to happen to reach your ultimate goal.

Case Study

Now I’ve been talking a lot about this Ignite Your Life stuff, and I’ve had a few barbs from friends saying that I’m sounding like a new-age self help guru or something (all in good fun of course). So I wanted to take this opportunity to share some exciting news and to bring it back to the content in the series.


I had an epiphany this past summer, something that forced me into envisioning a different life for myself: I can’t stand web applications. For the last 7 years I’ve been developing for the web. Over those years I've learned and relearned as the technologies have changed and as new tools and frameworks have emerged. But the web hasn't turned into what I thought it would be...what I thought ASP.NET would eventually give us. Instead of it becoming a standard for us to work from, the web space has become clouded with so much chatter, so many options, so little standards. I find myself frustrated that most of my time is spent in religious type discussions. Committing to one path of "best practice" is only valid if you're in the community that perceives the path as a "best practice". It's never a discussion about how you fix a problem with x-technology, its a discussion about why you're using x-technology in the first place. Nevermind the fact that I'm clearly not a UI guy...

Out of this realization came another though: I still enjoy technology, I still enjoy being challenged, and I still want to continue in this industry. So what did I do? I changed my illusion...I envisioned myself working with backend systems, managing information transfers, orchestrating the pathways that data would need to travel. This ultimately led me to focus on BizTalk and to promote it to my core competency moving forward.


With my acknowledgement that something needed changing, and my realization that continuing down the web dev path wasn't going to be the right decision, I had to attune myself to a new realization: I was no longer a web developer. Aside from research and writing for a book I'm working on with some colleagues, my focus had to be on my new core competencies and not on the ones I was leaving behind. Realize the step this was: as an independent consultant who built his resume on web development, I was turning my back on the key selling feature I had to clients. But re-envisioning yourself isn't easy...and it shouldn't be. You sacrifice your former self for the promise of the new. Once I had my vision and I had committed myself to seeing it come to reality, I started walking and never looked back.


With the vision altered and the course set, it was time to make my illusion a reality. I ordered a bunch of books on BizTalk and started searching out BizTalk bloggers. I chose BizTalk as my topic for the Twin Cities Code Camp happening in a few weeks time. I reached out to the community to see if anyone was interested in starting a BizTalk User Group (our first meeting is in October). I began sending out resumes to company's that I knew used BizTalk, specifying that I was looking for BizTalk work even though I had no professional use of the product but did have a deep passion for it and the surrounding technologies. I even took a try at the Technology Specialist BizTalk exam and missed passing by a very narrow margin.


This was meant to give you an idea of how I used the principles I've been blogging about to turn my career on its heels and re-focus my future to one that I'm now excited and passionate about. You might be feeling that you're in the same boat with your career: frustrated, annoyed, or having a lack of satisfaction. Find what it is you truly are passionate about and then make that part of your new vision. Declare yourself as that vision, then invoke whatever you need to for it to become reality. This is a key part of igniting your life.

Oh, and by the way...I'm happy to report that as of October 6th, I'll be an official member of the EDS BizTalk team here in Winnipeg. ;)



# re: Envision – Declare – Invoke: My Life As A Case Study

Hey great to hear man, look forward to working with ya here! 9/24/2008 1:09 PM | Dylan Smith

# re: Envision – Declare – Invoke: My Life As A Case Study


One side of me is saddened, but I'm sure you'll have a better time of it. Best of luck (and enjoyment) with the transition! 9/24/2008 1:33 PM | Kent Sharkey

# re: Envision – Declare – Invoke: My Life As A Case Study

Words fail me.

However, I am excited for your transition as it sounds like something you really are passionate about!
9/24/2008 4:09 PM | Justice~!

# re: Envision – Declare – Invoke: My Life As A Case Study


Change is good, best of luck with the transition. :) 9/25/2008 3:44 PM | Adam Kahtava

# re: Envision – Declare – Invoke: My Life As A Case Study

Congratulations and good luck! I know you have been looking at BizTalk for a while now, so all the best to you! 9/26/2008 2:07 PM | Kelly

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